Robert Wong, VP of Creative Lab at Google, shares his top 3 things to know about the future of AI and creativity.
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Search Results for: AI
Google’s AI May Not Be Ideal for Google Ads Campaigns
Using Google Ads AI to set up new campaigns might seem convenient, but there are significant reasons to consider why it may not be ideal for everyone, especially if you’re looking for …
European Regulators Announce Probes Against Google, Apple, and Meta (the 1st set of investigations under the European Union’s Digital Markets Act Antitrust Law)
The European Union’s Digital Markets Act (DMA) and the Digital Services Act (DSA) signify major regulatory shifts that are likely to have global repercussions, affecting not only how tech giants operate but also how digital advertising and marketing practices are conducted worldwide, including in the US. Brand marketers and advertisers in the US should prepare for a landscape where transparency, data privacy, and ethical advertising practices become more prevalent.
Why You Should Care About Google Allowing You to Upload Your Customers’ Email Addresses into Your Google Ads to “Improve Your Campaign Performance”
This document outlines the benefits of uploading your clients’ email addresses to Google Ads for targeted advertising, customer retention, expanding your customer base through lookalike audiences, and improving ROI. It emphasizes the importance of consent and privacy compliance, and how these practices can inform your marketing strategy and data-driven decisions.
What metrics should I track to measure the success of my digital advertising campaigns?
Measuring the success of digital advertising campaigns involves tracking a variety of metrics, each offering insights into different aspects of the campaign’s performance. Here are some key metrics to consider when measuring the success of […]
How To Implement Co-Viewing in Advertising Campaigns
Implementing Co-viewing in Advertising Campaigns 1. Understand the Audience Demographics Identify shows or platforms with a high likelihood of co-viewing. For instance, family-oriented content or sports events. Behavioral Insights Use data to understand the viewing […]
Examples of AI-Powered & Lead-Generation Interactive Chatbots
THIS PAGE IS BEING WORKED ON… The purpose of this page is to neatly categorize the different uses and case studies for the real-world bots that I’ve built, so you can better envision how a […]
Straight Talk on ADA Website Compliance: What You Need to Know
Cutting Through the Noise: ADA Compliance Explained Let’s cut to the chase: Does the ADA apply to websites? You bet it does. ADA Compliance: Not Just a Box to Check Think ADA compliance is just […]